The Virtual Gas Museum (WMG) completed a pilot program popularising knowledge about the gas industry. The initiative was addressed to young people from grades 7-8 of primary schools and from secondary schools from the Dolnośląskie, Małopolskie, Opolskie and Śląskie Voivodeships. The winner is Franciszek Koral, a Maria Skłodowska Memorial Comprehensive Secondary School No. 3 student in Opole. The competition finale took place at the Gas Industry Museum in Paczków.

The jury also highly appreciated works and commitment of ambassadors representing other voivodeships: Maja Kopczyńska from the I Silesian Insurgents Memorial Comprehensive Secondary School in Rybnik, Martyna Gębarowska from the Wincent Pol Memorial Complex of Technical Schools, and Weronika Zator from the H. Sucharski Memorial Complex of Comprehensive and Vocational Schools in Bolesławiec.

The main prize for the best and most creative young ambassador was a tablet. It was presented during the campaign's final, which took place on December 16 at the Gas Industry Museum in Paczków. As part of a specially organised trip, to which the ambassadors of the Virtual Gas Museum could also invite their classes, the participants visited one of this year's best tourist products in the Opole region and also participated in unusual chemical and physical workshops.

This action aimed to interest young people not only in the past but also in the present and the future of the gas industry and natural gas. The competition consisted of stages. During the first one, Polska Spółka Gazownictwa, the patron of the Virtual Gas Museum, selected four ambassadors from among all applications, who in the second part of the campaign - under the watchful eye of experts - played the role of influencers.

At this stage, the ambassadors' primary task was to publish engaging and interesting content related to the activities of the Virtual Gas Museum on their social media channels for 14 days. Among others, the ambassadors created video materials, graphic posts and quizzes concerning trivia related to devices of the past that were supplied by municipal gas, discussed the future of the gas industry, and searched for traces of the 19th-century industrial revolution in the contemporary pop culture.

Additionally, each ambassador created a text or a presentation in which they showed their proprietary concepts for increasing interest in the Museum and the gas industry history among school-age youth.